University of Southern California Professor Safiya Umoja Noble argues that Google’s search algorithms privilege whiteness and are discriminatory towards people of color.
“The people that makes these types of decisions hold all types of values,” Noble writes. “Many of which openly promote racism, sexism, and false notions of meritocracy.”
She goes on to explain how data discrimination is a real problem and that Google employs a “biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color.” Google Spokeswoman Lara Levin soon reached out to Noble. She suggested that any current racist or sexist results are not due to google’s algorithms, but are caused by “how content producers label their images.”